Patagonia Launch Higg Index
Will Ross, September 10, 2012
When Patagonia founder and owner Yvon Chouinard spoke at Stanford in November about Patagonia’s involvement in the sustainable apparel coalition, you know that something is brewing. Since the Californian brand joined Wal-Mart in 2008 about creating the Sustainable Apparel Coalition, the two companies have driven their quest to ‘Use business to inspire and implement solutions to the environmental crisis’ by creating the Higg Index to measure the environmental impact of products.