The Nuremberg-based sportswear giant adidas is well versed on innovating around environmental priorities. Back in the late 1980s, the brand was one of the first to ban the use of chlorofluorocarbons (CFC), … Read more

Arching high up over France’s south-eastern frontier, the Alps are well known for their challenging terrain. The Tour de France’s annual visits to this massive range have earned it a golden status among road … Read more

When it comes to alpine resorts, few can compare to the sheer scale and quality of Whistler Blackcomb, a pair of mountains that receive  a total of 5.4 million visitors each year. Known … Read more

It’s hard not to pay attention to Aspen Snowmass, Colorado’s prime alpine hub for skiing, culture, cuisine and summer endurance sports. They’re Audi Power of Four is also standout – a multi-discipline race … Read more

Adding a regular diet of speed-orientated track workouts into your running training is a good way to improve movement quality and increase motivation (reduce monotony). Signature sessions such as 8 … Read more

“30 NOVEMBER Warm, orange glow in the afternoon. The sigh of my feet in the frosted night grass. Wrap my coat closer, wrap myself into the ground, fold myself into … Read more

Head 100 miles east of St. Petersburg and you stumble across Onega Lake in the Karelia region of north-east Russia. Suitably wild and rugged, this corner of the country hosts the … Read more

Located high up in a celestial space above London’s Silicon Roundabout, right in the thick of the burgeoning tech epicentre, can be found the UK office of performance ski manufacturer The Faction Collective. A … Read more

Within a week of the Apple Watch’s release, Amer Sports announce the acquisition of Sports Tracker to bolster its digital offering. The move most closely relates to Suunto, Amer Sport’s … Read more

Here’s a gallery of images from BUCS Sprint Triathlon – managed to capture most athletes who returned before noon. Email will@zafiri.com for originals (free).

At around the time when you’ve accumulated enough dirt in your sunglasses to warrant a viable export, thinking about a review of your favourite sunglasses is truly in order.  For their obedience … Read more

In May, the International OCEAN FILM TOUR Volume 2 shall be arriving on UK shores with a two-hour programme of the best water and environmental films from the last year. And … Read more

We’ve already witnessed the calamity caused by a lack of provisions on race day – 2014’s Sheffield Marathon taught us as much. In connecting athletes with sufficient water and nutrition, … Read more

Set to hit the The Sorting Office in early May, Spin London is a 3-day festival tuned to latest developments in cycling culture. The event plays  host to a number of … Read more

It’s Sunday 11am and the congregation is 1,200 strong and heaves as one, deep in the British countryside. For those huddled at the start line of the Goring 10km race in … Read more

Now in its second year, the Thwaites Wainwright Prize celebrates the best of British nature and travel writing from the twelve months. The illustrious Lancastrian brewer isn’t the only company to … Read more

Conceived in 2011 by Matt Stoeker and Patagonia founder, Yvon Chouinard, feature-length film DamNation tells the story of the United States’ overwhelming record for damming rivers over the past 130 years. The film combines archived … Read more

The last five years have been tumultuous for footwear. Soles have been cambered, flattened, thickened and sometimes torn off altogether. Laces have been ripped out, replaced with Boas and wiry … Read more

A long time ago when I lived in Big Sur down the road from Lionel Olay I had a friend who liked to go to Reno for the crap-shooting. He … Read more

Located 50 miles upstream of Portland, Oregon’s Hood River is another desirable location for lovers of the outdoors, especially those who like to combine sublime riding with coffee and beer. The small … Read more