Doing it well: Newton Running
Will Ross, May 3, 2012
In so many ways, Newton Running just gets it right. Based in Boulder, Colorado, Newton not only pushes out a great product, but markets and promotes it with a refreshingly sophisticated efficiency. On the product side, they’ve revolutionised the way we think about footwear by conceiving of their Land-Lever-Lift philosophy in a shoe that is meant to last. Meanwhile, their marketing has focused on the lifestyle of running – heralded by the snappy slodan, ‘Hello Better’. Go to Newton’s photos on their Facebook Page, and you’ll see a number of images displaying their distinctive tread, part of the brand’s focus on designing and promoting a durable product. I’ve been wearing the Newton Distancia since Thanksgiving 2011, and haven’t felt more excited about running training since.