Introducing the USA Colab
Will Ross, August 24, 2013

The efforts of the initial USA Colab include promoting U.S.-made products and announcing the USA Colab group through a targeted ad campaign, which can be seen in SKIING, Powder, Freeskier, Snowboard, and Backcountry magazines. Additionally, the project has retained Terra PR and Terra Spectrum Social to help expand visibility through earned and social media channels to help spread the gospel of buying American made.