Hotel Brand Ennismore Launches Dis-loyalty Membership Programme
Will Ross, September 1, 2023
Just when you thought the subscription economy was starting to contract, hotel owner and operator Ennismore launched its own membership programme and one of the most compelling yet. Since July, the Dis-loyalty membership has brought together discounts at 75 hotels and 150 restaurants and bars from 10 globally renowned brands, including 25hours Hotels, Mama Shelter, The Hoxton, Mondrian and SLS.
Members get five core benefits:
- 50% off just-opened hotels in the first three months after opening
- 20% off every first-time stay in every hotel
- 10% off for return stays
- 10% off food and drink in restaurants, bars and coffee shops
- 365 free barista-made drinks (coffee, tea, hot chocolate) – one every day of the year
The membership costs €15 per month (annual pricing).