Doing it well: Newton Running
Will Ross, May 3, 2012
In so many ways, Newton Running just gets it right. Not only does the brand recurring push out a great products, but it markets and promotes them with a refreshingly sophisticated efficiency. On the product side, they’ve revolutionised the way we think about footwear with their Land-Lever-Lift philosophy. Meanwhile, their brand message has focused on the lifestyle of running – heralded by the snappy slogan, ‘Hello Better’. Go to Newton’s photos on their Facebook Page, and you’ll see a number of images displaying their distinctive tread, part of the brand’s focus on designing and promoting a durable product. I’ve been wearing the Newton Distancia since Thanksgiving 2011 and have since been training, competing and recovering better than ever.
Most recently, the brand announced an initiative to encourage participants in the Revlon Run/Walk for Women with 350 pairs of shoes to help them achieve their fundraising goals. The Entertainment Industry Foundation event takes place in a couple of day on May 5th in New York City and in Los Angeles on Saturday, May 12th with thousands of participants set to race to raise awareness for women’s cancer research programs.
Race entrants who raise at least $1250 in pledges receive a gift certificate they can redeem at newtonrunning.com for a pair of Lady Isaac Guidance Trainers, Terra Momentus All-Terrain Trainers, Motion Stability or Gravity Neutral Performance Trainers, MV2 Speed Racers or Distance Light Weight Trainers. A pretty neat deal and a great way for Newton to partner with a major event.
- Newton Running was recently awarded the 2012 Glen and Mildred Robbins Leet Humanitarian Award from Trickle Up, a New York-based, non-governmental organization dedicated to alleviating poverty. Trickle Up provides seed capital and business training to the world’s lowest-earning people so that they may start a micro-enterprise.
- Our favorite Newton product.