Executive Summary

This page summarises the background, status of direction of Zafiri.

Zafiri is a website and network that focuses on connecting endurance athletes with the best training infrastructure to improve their performance and enjoyment of running, cycling and swimming. Infrastructure can include facilities, routes, services and hospitality in the form of City Guides or Hotel Reviews for smaller towns. Occasionally, events or weekend trips are take place.


Launched by Will Ross in November 2017. Will’s background is in journalism and product management, previously working for Strava and Freeletics, two fitness apps. Zafiri has over 800 posts and was grown organically by Will since releasing a WordPress site at college in 2010, then under the name of “Magnetic Junction.”

In November 2017, City Guides and members-only Trips were introduced.

City Guides outline the best places to run, cycle and swim in cities around the world, with notes on where to sleep and find healthy food. The idea is to suggest the best one or two places, focusing on the business traveller’s working week.

Trips are weekends away at a vetted accommodation located in good terrain for training. Zafiri arrange a modest discount (10-20%) with the accommodation and pin exact dates for the visit, creating an experience with a loose and optional order of events.


  • 55 city guides
  • 75+ hotel reviews
  • 350 subscribers booking 7,500-8,000 hotel rooms per year (room price $140 – $190)


Will Ross

Last updated May 2024