Püf is the sevem year old creation of Arieh Visocekas, a keen mountaineer who is aspiring to bring a new dimension of avalanche safety to skiing and snowboarding. Originally from Paris, Arieh settled in Chamonix to continue his father’s passion for extreme mountaineering. Unsatisfied with the equipment that was used to protect a rider in the event of an avalanche, Arieh sought the help of the local Piste Control, Mountain Guides, rescue teams, medical staff and the Gendarme to clarify a detailed list of requirements for survival in the event of an avalanche: Flotation; Air Supply; Head, neck and side impact protection; Quick extraction from the avalanche.