Acting as one of the most symbolic and physical barriers during the Cold War, the 50-year tenure of the Iron Curtain helped conserve and land from the Barents to the Black Sea. … Read more
Trail Runners Traverse Future Patagonia National Park
Will Ross, June 12, 2015
Though we often hear about trail runners taking on incredible routes in existing national parks, it’s not often that athletes actively participate in connecting a conservation region in motion. Patagonia … Read more
The Plastic Age featuring Pharrell Williams
Will Ross, May 24, 2015
Created by i-D and directed by Jake Sumner, The Plastic Age documents the depth of the world’s ocean plastic problem. The 288 million tonnes of plastic produced each year do … Read more
The Nuremberg-based sportswear giant adidas is well versed on innovating around environmental priorities. Back in the late 1980s, the brand was one of the first to ban the use of chlorofluorocarbons (CFC), … Read more
Resort Sustainability at Whistler, British Columbia
Will Ross, May 20, 2015
When it comes to alpine resorts, few can compare to the sheer scale and quality of Whistler Blackcomb, a pair of mountains that receive a total of 5.4 million visitors each year. Known … Read more
Meadowland wins Thwaites Wainwright Prize 2015
Will Ross, May 9, 2015
“30 NOVEMBER Warm, orange glow in the afternoon. The sigh of my feet in the frosted night grass. Wrap my coat closer, wrap myself into the ground, fold myself into … Read more
Patagonia’s Activist Dam Busting Film “DamNation”
Will Ross, April 14, 2015
Conceived in 2011 by Matt Stoeker and Patagonia founder, Yvon Chouinard, feature-length film DamNation tells the story of the United States’ overwhelming record for damming rivers over the past 130 years. The film combines archived … Read more
Volvo Ocean Race undertake ocean research
Will Ross, March 30, 2015
Known for its speed and daring route, the Volvo Ocean Race made the most of its extreme navigation through the Southern Ocean by undertaking research during a thrilling fifth leg. The Southern … Read more
“Let My People Go Surfing” – Yvon Chouinard
Will Ross, March 11, 2015
First published in 2005, Let My People Go Surfing traces the story of Yvon Chouinard and the principles that guided him in building one of the most influential outdoors brands, Patagonia. … Read more
Conservation Alliance in Bolton Valley, Vermont
Will Ross, March 4, 2015
Early in 2012, The Conservation Alliance funded the Vermont Land Trust in their Bolton Valley Conservation Campaign. Aimed at protecting 1,200 acres of the Bolton Valley Nordic and Backcountry property, … Read more
Browns Canyon National Monument Protection Announced by Obama Administration
Will Ross, February 28, 2015
On February 19, President Obama used his authority under the 1906 Antiquities Act to designate Browns Canyon National Monument near Salida, Colorado. This legislation protects 22,000 acres of Forest Service and … Read more
Responsible Apparel Consumption for Athletes
Will Ross, January 19, 2015
Keeping an eye out for responsibly manufactured gear isn’t easy. With so many authorities, fabrics and processes out there, getting confused is inevitable and keeping in touch with the latest … Read more
Cities as Corridors for Wildlife
Will Ross, January 8, 2015
The subject of just how we do conservation is an area of great debate among experts. In her article for The New Yorker, ‘Bridging the Conservation Divide‘, Michelle Nijhuis outlines the status of a controversy … Read more
New Wilderness Protected during 2014
Will Ross, January 5, 2015
2014 has seen the protection of some remarkable areas of natural beauty in the United States, thanks to cooperation between Congress and the nation’s wilderness conversation agencies. The US Senate … Read more
The Dimensions of 2014’s Down Story
Will Ross, December 7, 2014
This winter has seen a number of updates to the debate on down and its ethical use in outdoors apparel. Two months ago, UK RRP £250 and The North Face … Read more
Down Feather Standards: The North Face and Patagonia
Will Ross, November 11, 2014
Two arch rival brands, both revered in outdoor sports, have made the subject of down sourcing their most recent and contended stage. Over the last few years, The North Face … Read more
It’s not everyday that you hear of world-first rock climbing ambitions meet with scientific research on the same perilous face in Southern Africa. But for a group of professional rock … Read more
In the aftermath of the European Elections, news of the overland arrival of a group of musicians calling themselves “The Glitch Mob” was bound to cause some kind of stir. But … Read more
Jeremy Jones: Snowsports, Family & Environment
Will Ross, February 11, 2014
When talking about motivations behind career choices, it’s easy to be convinced by Californians. During an interview with Alex Honnold in November, the professional rock climber explained the importance he … Read more
Patagonia’s Common Threads Initiative
Will Ross, December 4, 2011
Following the heralded announcements from Amazon, Nintendo and Microsoft of record sales on the recent Black Friday in the US, online retailers across the country cut, squezzed and crunched their … Read more