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Santa Cruz Mountain Brewing supports construction of bike path

Will Ross, June 23, 2017

For anyone who is familiar with the strip of Route 1 tarmac that connects San Francisco to Santa Cruz, they’ll know it as a hallowed passage. Toward the south end of this … Read more

Freitag: Wrought by the Freeway and Sewn from the Seed

Will Ross, June 16, 2017

For the past twenty years, Daniel and Markus Freitag have been slicing up unwanted lorry taps, fashioning them into the desired accessories of discerning Europeans. Their industrial heritage found a … Read more

Sustainability at Norrøna: in defence of radical transparency

Will Ross, June 9, 2017

When exploring prime backcountry in the winter, one key indicator you can use to get a feel for the terrain is to take note of how many flashes of bright checkered ski … Read more

UK Government’s Cycling and Walking Investment Strategy

Will Ross, June 8, 2017

On Friday 21st April, Theresa May’s government announced a £1.2 billion budget to increase the popularity of cycling and walking in England. Packaged by an expert committee, the Cycling and Walking Investment Strategy [PDF] … Read more

The Hide Safari Lodge in Hwange National Park, Zimbabwe

Will Ross, June 4, 2017

It’s easy to forget that there are still larger than life animals roaming parts of Africa, perhaps because viewing them requires an above-average travel commitment for those living beyond the African continent. … Read more

The Wooly Backstory to New Zealand’s Icebreaker

Will Ross, May 19, 2017

Known for its vast grazing herds and temperate climate, New Zealand has garnered a reputation for brilliantly bred sheep. According to 2016 stats, the South Pacific nation is home to 27.6 … Read more

Trail, Habitat and Species Restoration with Sutro Stewards, San Francisco

Will Ross, April 16, 2017

Few things remind you just how feeble you are than hoeing, heaving and clearing earth. Your arms and wrists feel it first, before the force mounts to cause a serious … Read more

Gentaro Ishizuka’s Demarcation, Gallery 916, Tokyo

Will Ross, March 28, 2017

To open 2017, Tokyo’s Gallery 916 hosted Demarcation from Gentaro Ishizuka, a series of photographs that capturing wild places traversed by pipelines. Leaping through areas of oustanding beauty, the juxtaposition of refined geometry … Read more

Rising On Edges: Anti-Damming on the Wild Rivers of the Balkans

Will Ross, March 22, 2017

Open a map of Europe and you’ll notice its blue heart is located off-center, pinned geographically to the south-east in the Balkans. Whereas waterways of the continent’s heavily engineered countries … Read more

Chilean President Promises Integration with National Park System

Will Ross, March 18, 2017

After spending over two decades rewilding one million acres between Chile and Argentina, Tompkins Conservation reached a landmark agreement on 15th March 2017 to initiate the creation of a national park system that … Read more

Open-Sourcing Sustainability in Apparel

Will Ross, March 17, 2017

By now the room is stuffed full with slim down jackets and preppy threads as the latecomers adopt their favorite squatting poses with cerebral calm. For on this dark evening … Read more

Californian Outdoor Brands do Full-Stack in Food

Will Ross, March 14, 2017

When it comes to corporate thinking about how humans treat the world’s natural environments, outdoor brands Clif Bar and Patagonia always seem to be leading the race. Both companies are … Read more

Exhibition Charts a Traumatic Evolution of Californian Water Use

Will Ross, March 6, 2017

Stumble half a block from the campus at University of California, Berkeley and you might be lucky enough to fall into one the city’s most serene reaches. Completed in 2009, … Read more

From Fishing Nets to Apparel: Innovation from ECONYL Near Lake Garda, Italy

Will Ross, May 9, 2016

Follow the afternoon Ora wind over Lake Garda’s north shore, through the neat rows of olive groves and vines and you’ll come across a small collection of industrial plants hugging … Read more

Reaching new Beaches: Grants from California Surface across Pacific

Will Ross, February 28, 2016

Perhaps the most valuable discoveries on the World Wide Web come through striking on a dense PDF, loaded with information and beautifully formatted for print, but otherwise incredibly under exposed … Read more

“The Responsible Company” Book by Yvon Chouinard and Vincent Stanley

Will Ross, November 30, 2015

Following the success of his first book, Let My People Go Surfing, Yvon Chouinard joined up with Patagonia’s head of marketing, Vincent Stanley, to offer another refreshing perspective on business … Read more

Patagonia Design Denim Jeans Clean-up

Will Ross, August 14, 2015

The backstory denim jeans traces some of the most dynamic episodes of US economic history. From hardy workers shifting West during the Californian gold rush, to the Gilded Age and the dawning … Read more

Former German Military Bases Become Zones for Conservation

Will Ross, June 24, 2015

Acting as one of the most symbolic and physical barriers during the Cold War, the 50-year tenure of the Iron Curtain helped conserve and land from the Barents to the Black Sea. … Read more

Trail Runners Traverse Future Patagonia National Park

Will Ross, June 12, 2015

Though we often hear about trail runners taking on incredible routes in existing national parks, it’s not often that athletes actively participate in connecting a conservation region in motion. Patagonia … Read more

The Plastic Age featuring Pharrell Williams

Will Ross, May 24, 2015

Created by i-D and directed by Jake Sumner, The Plastic Age documents the depth of the world’s ocean plastic problem. The 288 million tonnes of plastic produced each year do … Read more

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